Lady in Red and Sekzie - Plant Variety Rights

Lady in Red and Sekzie are the two cultivar names of the apple. These are protected, or under applications for protection, in a number of countries around the world.

The variety owner is Sunglo Varieties Ltd.

Plant Variety Rights (or its national equivalent) have been granted in a number of countries including (but not limited to):

  • New Zealand
  • USA
  • European Union
  • South Africa
  • Russian Federation
  • Serbia
  • Turkey
  • Switzerland

Plant Variety Rights applications (or its national equivalent) are under way in a number of countries including (but not limited to):

  • Chile
  • Australia
  • China
  • Brazil
  • Morocco
  • Israel

If you have any queries please contact Bruno Simpson.


Lady in Red/Sekzie and the Pink Lady®Trademark

Pink Lady® is a registered trademark, in a number of territories, of Apple and Pear Australia Limited (APAL) and its licensees and subsidiaries.

Fruit of Lady in Red/Sekzie is approved to be sold under the Pink Lady® brand in a number of territories. The requirements for the use of the brand and the handling of the fruit vary from territory to territory. Please contact Bruno Simpson for more information on this.

For enquiries about the Pink Lady Trademark in most of the world please contact:

APAL - Apple and Pear Australia Limited

There is currently no authorisation to use the Pink Lady trademark for sales of fruit as Pink Lady in or to the USA. You must contact Pink Lady America for this authorisation.

For enquiries about the Pink Lady Trademark in the USA please contact:  PLA - Pink Lady America


Lady in Red/Sekzie & Waimea Variety Management

Waimea Variety Management is an intellectual property management company specialising in the development and management of new fruit varieties.

Waimea Variety Management manages a number of varieties around the world including Aztec® (Zhen) Fuji and others.

Waimea Variety Management manages Sekzie/Lady in Red on behalf of the variety owner, Sunglo Varieties Ltd, in all territories around the world (except New Zealand).